Date(s) - 04/10/2018
6:00 pm - 9:00 pm
Barry is widely recognized as the founder of the largest and fastest growing luxury beauty products and retail spa chain in the country. Bluemercury launched in 1999 and joined Macy’s, Inc. through acquisition in March 2015. They now have 176 specialty stores, including 19 stores within Macy’s, in 22 states nationwide, with 30 more stores opening this year alone.
At Startup Grind, Barry will discuss everything from how the company was born, his work prior to launching Bluemercury, his secret sauce for retail expansion and continued success, the current landscape of e-commerce and brick and mortar, the company’s Macy’s acquisition, outside investors, his thoughts on the Amazon giant and how retailers are fighting back. He’ll also talk about Bluemercury’s millennial customers, product offerings (proprietary and national luxury brands), the emerging trend of beauty for men, company/store culture, and the future of the brand. Below are additional details, along with Barry’s bio and more about Bluemercury here.