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STORY Events Presents “Innovations In Brand Storytelling”
April 30 @ 6:00 pm - 9:00 pm EDT
Brand storytelling is creating a narrative that connects your brand to your customers based on shared values. Being able to tell a brand’s story across a variety of mediums and to do it in a way that engages and deepens a relationship is truly an art form. If brands are successful in creating a connection, that connection has the ability to transcend individual purchases products and instead build brand loyalty – and that’s the relationship every company wants to achieve.
In our latest STORY event, we go back to one of the first topics we ever featured in the series and we’re thrilled to do with some of the top practitioners in the world. Join us for this exciting event for an evening of best practices followed by Q&A with the audience.
DATE: Tuesday, April 30, 2019
TIME: 6:00 – 9:00 P.M.
LOCATION: 1233 20th Street NW, Washington DC, 20036 (office of Interface Media Group)
* Light food and beverage will be served.
From top left: Brandi Horton, John Ruppenthal, Elizabeth Woodworth, Jordana Well, and Kirstin Falk.
Kirstin M. Falk is the Managing Director of Brand Storytelling & Innovation at Charles Schwab, a leading financial services Fortune 500 company. Kirstin is passionate about building modern brands. She currently oversees an award-winning brand storytelling program at Schwab featured on www.ownyourtomorrow.com. The branded content program seeks to connect with audiences emotionally and allow the brand to show up in new and unexpected ways. Kirstin is always scouting opportunities to activate the brand by piloting emerging media and experimenting with new forms of storytelling.
Her career path has been unconventional. She started out working in politics building membership operations and doing online organizing. She has held a range of leadership positions with political organizations including EMILY’s List, NDN, and Planned Parenthood Mar Monte. In 2005 Kirstin founded and was Chief Executive Officer of the New Progressive Coalition LLC, a technology start-up that pioneered a “political return on investment” methodology and created “Political Mutual Funds,” an online e-commerce political giving product. She was also the Chief Marketing Officer of AngelPoints, where she oversaw Product, Marketing, and Client Services. Kirstin also Co-Founded a consulting firm that provided branding and product strategy to companies passionate about creating social good.
She is a graduate of the Rockwood Leadership Training program, the Women’s Media Center: Progressive Women’s Voices program, and participated in Pathwise Leadership. You can follow her @kmfalk.
Brandi Horton serves as RTC’s vice president of communications. She has dedicated her career to communications for social change and is passionate about creating communities that promote health and well-being. For more than 14 years, she has partnered with nonprofit organizations and government agencies to leverage communications strategies to organize and engage audiences in support of social good. She brings diverse, comprehensive public relations and integrated marketing experience to the RTC team, with a skill set spanning earned, paid, owned and shared media strategies that advance nonprofit advocacy agendas.
She lives in Arlington, Virginia, with her family, where she regularly frequents the Four Mile Run and W&OD trails en route to work, the playground and little league games.
Expertise areas include building brands, creative strategy, copywriting, creating breakthrough advertising, creative campaigns, building and motivating teams of creatives, film, television, print, radio, digital production, interactive, and social media marketing
Jordana is an award-winning Creative Director of Experience Design for Interface Media Group. Always focused on how stories can best be told in each media, Jordana has spent her career working in a wide range of formats, from live-action and animated TV series to online blogs and mobile apps to interactive kiosks and immersive 3D interactive VR. She is “medium agnostic,” always looking for new and innovative ways to tell stories, while also relying on tried and true storytelling methods.
Throughout her career, Jordana has had the privilege of working for and with organizations such as National Geographic, The Discovery Channel, Newseum, National Museum for the American Indian, Conservation International, and Children’s National Medical Center.
Jordana has won several industry awards, including an Emmy, several Cine Golden Eagles, and multiple PEER awards. She obtained her double undergraduate degree in Biology and English from Columbia University and a Master’s degree in Educational Technology from Harvard University.
Elizabeth is an experienced communications professional with corporate and agency public affairs and public relations experience. Elizabeth leverages her diverse expertise to connect insights across sustainability, policy and corporate communications, translating best practices into innovative strategies that resonate with stakeholders across sectors.
Expertise areas include sustainability, corporate responsibility, philanthropy/impact investing, healthcare communications, health, and environmental policy analysis, energy, infrastructure, and natural resource issues management; financial communications; stakeholder engagement, thought leadership, integrated media strategies, and communications business process development.