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Alexandria Brown Bag Professional Development & Networking

May 18, 2017 @ 11:30 am - December 19, 2019 @ 1:30 pm EDT

Join us monthly for quality networking and FREE professional development.

This session is just one in our  year of ‘Influential Leadership’ A must attend. Professional development focuses on customer/member relations, organizational growth, marketing strategies, branding, and social media, Supported by the American Society of Association Executive the Center for Association Leadership, ASAE members earn CAE credit for attending.

October’s Session:

‘10 Ways to Maximize the Potential of Your Association’s Corporate Partnership Program’

Featuring subject matter experts:

Bruce Rosenthal and Lewis Flax

Session Description
Many associations are facing dual challenges:
Revenue shortages … and there are few sources of new revenue.
Members are demanding more content … and there are a growing number of online and other sources of information competing for the attention of members.

A robust corporate partnership program can offer multiple remedies to both of these challenges. A transformational corporate partnership program will also improve recruitment and renewal of an association’s corporate partners.

Benefit to the Attendees
Attendees at this session will learn details about the 10 ways they can maximize the value of their corporate partnership program:
• Revenue
• Resource materials for members
• Research and data
• Trends reports
• Dissemination of the association’s information
• Public policy support
• Expertise about your industry or profession
• The power of affinity
• Brand building for the association
• Membership recruitment for the association


Bruce Rosenthal

Bruce Rosenthal Associates, LLC

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue and add member value. He has held senior-level association staff positions. He has “on the ground” corporate partnership program experience with associations. His presentations on corporate partnerships include: ASAE Associations @ Work (2018); ASAE Annual Meeting (2017 and 2018); Association Foundation Group (2018); AssociationSuccess.org (2017).

Lewis Flax

Flax Associates

An advisor, partner, and guide, Lewis provides hands-on guidance throughout the entire process. He teaches new skills and techniques, even demonstrating firsthand some of the initial tasks. Lewis established Flax Associates in 2008 to give his clients the tools to develop, maintain and grow strong relationships and programs that fit their unique organizational culture.

Register today!


The Alexandria Brown Bag, founded and chaired by Talisa Thomas-Hall, ACS ALB, VC5, THE ASSOCIATION WHISPERER, is a professional networking group that meets every month on the third Thursday of the month. Our meetings begin with networking at 11:30 a.m. followed by a professional development session beginning at noon and ending at 1:30 p.m.

Monthly sessions are presented by experts in the fields of membership development and engagement, marketing, business development, leadership skills and communication. The events are FREE and all are welcomed to attend. Early registration is encouraged. Bring your lunch and plenty of business cards. Free onsite and street parking are available.

Celebrating 13  years of innovative professional development!

Supported by ASAE: The Center for Association Leadership

Sponsored by

Marketing General Incorporated (MGI)

 Butterfly Wings Foundation


May 18, 2017 @ 11:30 am EDT
December 19, 2019 @ 1:30 pm EDT
Event Category:


Talisa Thomas-Hall


Marketing General Incorporated
625 North Washington Street #450, Alexandria, VA 22314
Alexandria, VA 22314 US
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